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Eight designers, a full roster, one standard
I am responsible for the standard, the process and the people, not the pixels on a particular listing. It is the least portfolio shaped work I do. Set a bar that holds across dozens of brands, then build the system that keeps it there when I am not in the review.
Holding one standard as the roster scaled past 300 brands
eVenturing scaled fast, and creative there is judged on performance as much as on craft. The problem worth solving was holding a single standard while the roster kept growing, across a team split between the London office and offshore designers, with new brands able to join in any given week.
Staying small and agile turned out to be the advantage rather than the constraint. The model rests on training designers to use current tooling properly, AI assisted production included, and on treating designer time as a cost that has to earn itself back. Around that sits a repeatable process every brand moves through: a written definition of done, briefing templates the strategists use, a review cadence, and resourcing built on what the function can actually deliver.
The client side runs alongside the production side. Consulting hundreds of D2C brands on their creative and brand goals, and on what actually performs in the category they sell into, has meant working with Lo Bros, Zooki, incognito, Charles Tyrwhitt and Diary of a CEO among many others. eVenturing also held a partnership with Dragons' Den, so that work included creative consultation for brands appearing on the show.
What I own
It starts in the sales call and never really finishes
The first three steps happen once per brand. The last three run for as long as the account does.
Charles Tyrwhitt
Shirting brand launching on Amazon. A heritage catalogue with hundreds of variants in collar, cut and cloth, landing on a platform where every one of them needs its own gallery.
We built a content system rather than a one off set of listings. AI and programmatic design generated listing assets at catalogue scale, so a new product could go live quickly and creative could be tested rather than guessed at. That system carried the launch onto the platform, and it keeps working after it.
What sits alongside is around 5% of what the system has produced for the brand. Six assets per product, every one built the same way as the rest of the catalogue.
incognito, conversion up 30% across 18 listings
Ethical insect repellent brand with 18 products, and a relationship that has run continuously since. It started by aligning the full ecommerce range with the brand's summer campaign so Amazon and D2C told the same story going into peak season. It did not stop at listings.
We deployed upselling and cross selling across the range, tested ad creative, ran A/B tests, produced 3D renders where photography could not do the job, and delivered EU compliant product packaging. We also formalised their in house creative team, putting a real design process and design reviews in place, supported by a Figma based content system that gave the client live visibility and one place to give feedback.
OxiPro, £15k to £45k a month on one product
UK medical device brand. We acted as their in house creative agency, owning the visual output end to end across packaging, photography, 3D rendering and video, then testing hard on the listings themselves.
Monthly revenue on the BP2 blood pressure monitor went from just over £15,000 to more than £45,000, and conversion improved on every product detail page, by between 40% and over 300%. Medical devices are a category where the claims are regulated and the buyer is anxious, so the creative has to do the reassuring without overstating anything.
The main image is the one asset every shopper sees, and on most brands it is chosen by whoever argues hardest in the room. Here it was chosen by experiment. Each candidate ran live against the incumbent as a managed split test, and the winner was the one that moved conversion and revenue.