Background

OxiPro, a medical device brand, faced intense competition on Amazon and sought to maintain market relevance through continuous content optimization. Their aim was to keep creative fresh and performance-driven, using visual content to drive higher CTRs and conversions across their range of electronic medical products.

Process

As Lead Designer, I worked alongside a junior designer to spearhead a cross-functional creative approach involving photography, 3D rendering, and video production. Our work was grounded in Amazon native data analysis, including A/B testing through Amazon’s Experiments Dashboard. Weekly performance reviews allowed us to quickly identify high-performing content variations and adjust creative accordingly.

We developed updated content at a regular cadence to align with shifting consumer behavior and emerging trends in the health tech space. Each creative sprint involved art direction, shoot planning, post-production, and the integration of visual feedback from both the client and market performance data

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Output

Within two weeks of launching revised assets, several product listings saw conversion rates double. The brand experienced exponential growth in revenue and market visibility, directly tied to the data-informed creative content. The continuous feedback loop between performance metrics and visual direction proved critical in driving ROI and building long-term brand trust on Amazon.

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