Background

Incognito, a UK based natural insect repellent brand, needed a content overhaul ahead of their critical summer sales season. The project’s goal was to refresh their visual identity in line with their new website launch and create content that reflected ethical, nature-aligned brand values, all while preparing for high-traffic seasonal demand.

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Process

I led the development of the new visual direction while working within the parameters of their updated brand identity. My work included a mix of 3D rendering, ecommerce design, and packaging enhancement work. The tone of voice and creative aesthetic were carefully tailored to UK consumer expectations and focused on sustainability, safety, and effectiveness.

Most of the content was visual and production-heavy, with a strategic blend of static and dynamic assets prepared in advance of summer. Time sensitive planning was essential, and I worked directly with Incognito’s internal team to streamline feedback loops and ensure fast delivery without sacrificing creative quality.

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Results

The refreshed brand content significantly increased digital shelf performance across both Amazon and the DTC site. Hero products, particularly their natural spray repellent, saw notable gains in conversion rates, and new product launches also performed well due to consistent brand messaging. The campaign contributed to increased sales, improved product reviews, and a surge in organic traffic during the peak retail window.

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