Background
I worked with Qomfor to support the launch of their latest product line, including cordless heated cushions and XXL hot water bottles into the competitive wellness and home comfort space. Their primary challenge was to break through a crowded marketplace with strong visual storytelling that highlighted product quality and differentiated their brand through emotion-led creative.

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Process

Working closely with the brand’s founders, I led the end-to-end creative direction, grounded in competitor analysis, consumer persona development, and strategic visual positioning. Our goal was to build on Qomfor’s existing brand identity and elevate it with content designed to resonate emotionally and convert commercially.

I directed both lifestyle and studio photography shoots, focusing on evoking a strong sense of comfort, warmth, and relaxation. Video content was also produced to enhance customer engagement on Amazon and social platforms. Tools used included Adobe Illustrator, Photoshop, After Effects, and Premiere Pro.

The creative team consisted of myself as Lead Designer and a junior designer, and I oversaw the planning, execution, and post-production across all assets.

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Results

The creative campaign culminated in one of Qomfor’s most successful product launches to date. The new line became the highest revenue generator in their portfolio within weeks of launch. The lifestyle photography designed to capture the essence of “cosiness” was particularly effective in driving customer engagement and trust at the digital point of sale.