Photography and ecommerce content for Qomfor

Background
I worked with Qomfor to support the launch of their latest product line, including cordless heated cushions and XXL hot water bottles into the competitive wellness and home comfort space. Their primary challenge was to break through a crowded marketplace with strong visual storytelling that highlighted product quality and differentiated their brand through emotion-led creative.

Process

Working closely with the brand’s founders, I led the end-to-end creative direction, grounded in competitor analysis, consumer persona development, and strategic visual positioning. Our goal was to build on Qomfor’s existing brand identity and elevate it with content designed to resonate emotionally and convert commercially.

I directed both lifestyle and studio photography shoots, focusing on evoking a strong sense of comfort, warmth, and relaxation. Video content was also produced to enhance customer engagement on Amazon and social platforms. Tools used included Adobe Illustrator, Photoshop, After Effects, and Premiere Pro.

The creative team consisted of myself as Lead Designer and a junior designer, and I oversaw the planning, execution, and post-production across all assets.

Results

The creative campaign culminated in one of Qomfor’s most successful product launches to date. The new line became the highest revenue generator in their portfolio within weeks of launch. The lifestyle photography designed to capture the essence of “cosiness” was particularly effective in driving customer engagement and trust at the digital point of sale.

No items found.

All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.

A meticulous A/B testing process of all the content produced has allowed me to track the performance of the content with excellent accuracy. In many cases my content has resulted in over 75% increases on sales of different products. The founder of OxiPro has been extremely grateful for my contribution to his business.
Next ProjectNext ProjectNext ProjectNext Project
Banner for Section

Want to get in contact with me?

Email me at hugo@hhwdigitaldesign.co.uk or just click the button below to send me a message so we can arrange a time to chat.

Let's chat
Click here to get in contact