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About the Project
Kung Fu Mama aims to bring variety to the instant noodle market buy providing a premium option that promises more taste and healthier ingredients. They have four product variations for their authentic Taiwanese noodle meal kits.
I worked with Kung Fu Mama to develop a set of assets that they could use as they grow the brand. Kung Fu Mama had recently created new designs for their labels. The goal was to create new visuals for this packaging and to extent their new branding style throughout their ecommerce presence. The result was a set of visuals and graphics for each of the four product variations.
- Product photography
- Graphics design
- Design for ecommerce
Project execution
It was agreed up-front that the brand needed a photoshoot to capture the core visuals for the brand. These would then be used to create a set of visuals and ad content. I kept in-line with Kung Fu Mama's recent branding developments and contributed to creating a cohesive identity.
Project Gallery
The images above and below show show some of the visuals I created for Kung Fu Mama's Biang Biang noodle kit.
Results
Delivered a 30% increase in average conversion rates across updated product detail pages. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, I helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.
All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.
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