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Background
incognito® is an eco-conscious insect repellent brand with a loyal following. As they prepared for a new summer campaign, 'there will be blood', they needed to refresh their ecommerce content to stay competitive during their peak season. The challenge was to modernise product visuals and align digital assets with the messaging from their campaign, while staying true to the brand’s sustainability-led identity.
My Role
I worked as Lead Designer, guiding an in-house design team, whilst consulting with incognitos brand team. I introduced a new content management workflow using Figma that allowed all stakeholders to fluidly comprehend the current state of play of product pages, along with pending updates and content awaiting feedback. The system massively improved internal efficiencies and has been adopted by the brand and continues to be used.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.
Below you can see visuals and content that I produced for incognitos flagship listing.
Results
Delivered a 30% increase in average conversion rates across updated product detail pages. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, I helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.
All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.
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