Background
Qomfor, a leading home comfort brand with an extensive product portfolio, approached us to help launch a new range designed to elevate their ecommerce presence. The objective wasn’t simply to bring new products to market, it was to ensure the new line outperformed existing listings and set a new visual and commercial benchmark for the brand online.

Our Role
We partnered with Qomfor as external brand consultants, supporting their team in shaping the creative and strategic direction for upcoming product launches. Working closely with the founders, we developed a cohesive visual strategy that strengthened brand positioning, built consumer trust, and maximised conversion potential. Once the strategy was defined, we led the full execution; photography, videography, content design, and product detail page optimisation. Our role bridged high-level brand consulting with hands-on creative delivery, ensuring every asset reflected Qomfor’s identity and commercial goals.

Strategy & Process

• Data-led creative direction: Built on Qomfor’s previous customer insights to craft content that resonated with their core audience, focusing on comfort, warmth, and trust.
• Lifestyle driven storytelling: Produced hero imagery and video content that placed products in authentic home environments, highlighting both function and emotional benefit.
• Optimised listing design: Designed PDP and Amazon listing assets with a strong focus on clarity, hierarchy, and persuasive benefit driven messaging.
• Consistent visual identity: Delivered assets that aligned seamlessly with Qomfor’s broader portfolio while giving the new product line a fresh, standout identity.

Results

• Achieved the highest conversion rates across the entire Qomfor product portfolio
• Differentiated the new line from the rest of the range, making it a commercial highlight for the brand.
• Provided a scalable content model for future product launches, ensuring consistency across their expanding portfolio.

Impact
This project showed how targeted, customer insight driven design can elevate not just a launch, but an entire portfolio’s performance. By working independently across concept, production, and execution, we delivered content that set a new internal benchmark for Qomfor’s ecommerce success.

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Background
Qomfor, a leading home comfort brand with an extensive product portfolio, approached us to help launch a new range designed to elevate their ecommerce presence. The objective wasn’t simply to bring new products to market, it was to ensure the new line outperformed existing listings and set a new visual and commercial benchmark for the brand online.

Our Role
We partnered with Qomfor as external brand consultants, supporting their team in shaping the creative and strategic direction for upcoming product launches. Working closely with the founders, we developed a cohesive visual strategy that strengthened brand positioning, built consumer trust, and maximised conversion potential. Once the strategy was defined, we led the full execution; photography, videography, content design, and product detail page optimisation. Our role bridged high-level brand consulting with hands-on creative delivery, ensuring every asset reflected Qomfor’s identity and commercial goals.

Strategy & Process

• Data-led creative direction: Built on Qomfor’s previous customer insights to craft content that resonated with their core audience, focusing on comfort, warmth, and trust.
• Lifestyle driven storytelling: Produced hero imagery and video content that placed products in authentic home environments, highlighting both function and emotional benefit.
• Optimised listing design: Designed PDP and Amazon listing assets with a strong focus on clarity, hierarchy, and persuasive benefit driven messaging.
• Consistent visual identity: Delivered assets that aligned seamlessly with Qomfor’s broader portfolio while giving the new product line a fresh, standout identity.

Results

• Achieved the highest conversion rates across the entire Qomfor product portfolio
• Differentiated the new line from the rest of the range, making it a commercial highlight for the brand.
• Provided a scalable content model for future product launches, ensuring consistency across their expanding portfolio.

Impact
This project showed how targeted, customer insight driven design can elevate not just a launch, but an entire portfolio’s performance. By working independently across concept, production, and execution, we delivered content that set a new internal benchmark for Qomfor’s ecommerce success.

‍

Background
Qomfor, a leading home comfort brand with an extensive product portfolio, approached us to help launch a new range designed to elevate their ecommerce presence. The objective wasn’t simply to bring new products to market, it was to ensure the new line outperformed existing listings and set a new visual and commercial benchmark for the brand online.

Our Role
We partnered with Qomfor as external brand consultants, supporting their team in shaping the creative and strategic direction for upcoming product launches. Working closely with the founders, we developed a cohesive visual strategy that strengthened brand positioning, built consumer trust, and maximised conversion potential. Once the strategy was defined, we led the full execution; photography, videography, content design, and product detail page optimisation. Our role bridged high-level brand consulting with hands-on creative delivery, ensuring every asset reflected Qomfor’s identity and commercial goals.

Strategy & Process

• Data-led creative direction: Built on Qomfor’s previous customer insights to craft content that resonated with their core audience, focusing on comfort, warmth, and trust.
• Lifestyle driven storytelling: Produced hero imagery and video content that placed products in authentic home environments, highlighting both function and emotional benefit.
• Optimised listing design: Designed PDP and Amazon listing assets with a strong focus on clarity, hierarchy, and persuasive benefit driven messaging.
• Consistent visual identity: Delivered assets that aligned seamlessly with Qomfor’s broader portfolio while giving the new product line a fresh, standout identity.

Results

• Achieved the highest conversion rates across the entire Qomfor product portfolio
• Differentiated the new line from the rest of the range, making it a commercial highlight for the brand.
• Provided a scalable content model for future product launches, ensuring consistency across their expanding portfolio.

Impact
This project showed how targeted, customer insight driven design can elevate not just a launch, but an entire portfolio’s performance. By working independently across concept, production, and execution, we delivered content that set a new internal benchmark for Qomfor’s ecommerce success.

‍

Background
Qomfor, a leading home comfort brand with an extensive product portfolio, approached us to help launch a new range designed to elevate their ecommerce presence. The objective wasn’t simply to bring new products to market, it was to ensure the new line outperformed existing listings and set a new visual and commercial benchmark for the brand online.

Our Role
We partnered with Qomfor as external brand consultants, supporting their team in shaping the creative and strategic direction for upcoming product launches. Working closely with the founders, we developed a cohesive visual strategy that strengthened brand positioning, built consumer trust, and maximised conversion potential. Once the strategy was defined, we led the full execution; photography, videography, content design, and product detail page optimisation. Our role bridged high-level brand consulting with hands-on creative delivery, ensuring every asset reflected Qomfor’s identity and commercial goals.

Strategy & Process

• Data-led creative direction: Built on Qomfor’s previous customer insights to craft content that resonated with their core audience, focusing on comfort, warmth, and trust.
• Lifestyle driven storytelling: Produced hero imagery and video content that placed products in authentic home environments, highlighting both function and emotional benefit.
• Optimised listing design: Designed PDP and Amazon listing assets with a strong focus on clarity, hierarchy, and persuasive benefit driven messaging.
• Consistent visual identity: Delivered assets that aligned seamlessly with Qomfor’s broader portfolio while giving the new product line a fresh, standout identity.

Results

• Achieved the highest conversion rates across the entire Qomfor product portfolio
• Differentiated the new line from the rest of the range, making it a commercial highlight for the brand.
• Provided a scalable content model for future product launches, ensuring consistency across their expanding portfolio.

Impact
This project showed how targeted, customer insight driven design can elevate not just a launch, but an entire portfolio’s performance. By working independently across concept, production, and execution, we delivered content that set a new internal benchmark for Qomfor’s ecommerce success.

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