

Background
incognito® is a UK based insect repellent brand with a loyal following and a strong ethical stance. incognito approached us to upgrade their ecommerce visuals for all 18 products within their brand, and to optimise their Amazon listings.
When they approached us they were just beginning to roll-out their summer campaign, “There Will Be Blood,”. It was crucial to feautre this on their new listings to ensure brand consistency across all touchpoints and to stay competitive during peak season. The goal was to modernise product visuals, strengthen alignment with the campaign messaging, and most crucially elevate conversion rates across their entire Amazon product catalogue.
Our Role
We partnered with incognito®, consulting closely with their internal brand and marketing team to shape both the creative direction and operational workflow behind their ecommerce content. Alongside optimising all 18 of their Amazon listings, we introduced a new Figma-based content management system, enabling seamless collaboration, transparent feedback loops, and real-time visibility across Amazon listing updates. This process not only improved efficiency during the campaign rollout but has since been adopted as part of the brand’s ongoing workflow.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.
Background
incognito® is a UK based insect repellent brand with a loyal following and a strong ethical stance. incognito approached us to upgrade their ecommerce visuals for all 18 products within their brand, and to optimise their Amazon listings.
When they approached us they were just beginning to roll-out their summer campaign, “There Will Be Blood,”. It was crucial to feautre this on their new listings to ensure brand consistency across all touchpoints and to stay competitive during peak season. The goal was to modernise product visuals, strengthen alignment with the campaign messaging, and most crucially elevate conversion rates across their entire Amazon product catalogue.
Our Role
We partnered with incognito®, consulting closely with their internal brand and marketing team to shape both the creative direction and operational workflow behind their ecommerce content. Alongside optimising all 18 of their Amazon listings, we introduced a new Figma-based content management system, enabling seamless collaboration, transparent feedback loops, and real-time visibility across Amazon listing updates. This process not only improved efficiency during the campaign rollout but has since been adopted as part of the brand’s ongoing workflow.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.
Background
incognito® is a UK based insect repellent brand with a loyal following and a strong ethical stance. incognito approached us to upgrade their ecommerce visuals for all 18 products within their brand, and to optimise their Amazon listings.
When they approached us they were just beginning to roll-out their summer campaign, “There Will Be Blood,”. It was crucial to feautre this on their new listings to ensure brand consistency across all touchpoints and to stay competitive during peak season. The goal was to modernise product visuals, strengthen alignment with the campaign messaging, and most crucially elevate conversion rates across their entire Amazon product catalogue.
Our Role
We partnered with incognito®, consulting closely with their internal brand and marketing team to shape both the creative direction and operational workflow behind their ecommerce content. Alongside optimising all 18 of their Amazon listings, we introduced a new Figma-based content management system, enabling seamless collaboration, transparent feedback loops, and real-time visibility across Amazon listing updates. This process not only improved efficiency during the campaign rollout but has since been adopted as part of the brand’s ongoing workflow.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.
Background
incognito® is a UK based insect repellent brand with a loyal following and a strong ethical stance. incognito approached us to upgrade their ecommerce visuals for all 18 products within their brand, and to optimise their Amazon listings.
When they approached us they were just beginning to roll-out their summer campaign, “There Will Be Blood,”. It was crucial to feautre this on their new listings to ensure brand consistency across all touchpoints and to stay competitive during peak season. The goal was to modernise product visuals, strengthen alignment with the campaign messaging, and most crucially elevate conversion rates across their entire Amazon product catalogue.
Our Role
We partnered with incognito®, consulting closely with their internal brand and marketing team to shape both the creative direction and operational workflow behind their ecommerce content. Alongside optimising all 18 of their Amazon listings, we introduced a new Figma-based content management system, enabling seamless collaboration, transparent feedback loops, and real-time visibility across Amazon listing updates. This process not only improved efficiency during the campaign rollout but has since been adopted as part of the brand’s ongoing workflow.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.
Background
incognito® is a UK based insect repellent brand with a loyal following and a strong ethical stance. incognito approached us to upgrade their ecommerce visuals for all 18 products within their brand, and to optimise their Amazon listings.
When they approached us they were just beginning to roll-out their summer campaign, “There Will Be Blood,”. It was crucial to feautre this on their new listings to ensure brand consistency across all touchpoints and to stay competitive during peak season. The goal was to modernise product visuals, strengthen alignment with the campaign messaging, and most crucially elevate conversion rates across their entire Amazon product catalogue.
Our Role
We partnered with incognito®, consulting closely with their internal brand and marketing team to shape both the creative direction and operational workflow behind their ecommerce content. Alongside optimising all 18 of their Amazon listings, we introduced a new Figma-based content management system, enabling seamless collaboration, transparent feedback loops, and real-time visibility across Amazon listing updates. This process not only improved efficiency during the campaign rollout but has since been adopted as part of the brand’s ongoing workflow.
Strategy & Process
- Seasonal alignment: Updated ecommerce content across Amazon and D2C channels to reflect summer campaign visuals, strengthening cross-channel consistency.
- Multi-format storytelling: Developed a mix of educational, lifestyle, and product-focused assets, highlighting both Incognito’s efficacy and eco-friendly values.
- Process innovation: Implemented a Figma-based content management system, improving internal client workflows and scope for creative direction.
- Customer-focused content: Balanced brand goals with clear product information, appealing to their customer personas whilst educating them on their products.




Results
Delivered an average conversion rate increase of 30% across all 18 Amazon listings. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, we helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.




Results
Delivered an average conversion rate increase of 30% across all 18 Amazon listings. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, I helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.

All content that I produced for OxiPro followed a rigorous AB testing process. This allowed me to gain valuable consumer insight and create content that massively boosted sales of OxiPro's Amazon listings. I've highlighted a few examples of my work with OxiPro.























%202%20(1)%20copy.webp)
