Background
Qomfor, a leading home comfort brand with a wide product portfolio, wanted to introduce a new line of products to their already strong ecommerce offering. The challenge wasn’t simply about launching, it was about ensuring this new range outperformed existing listings and set a new standard for how Qomfor connected with its customers online.

My Role
I owned the full creative process, from strategic direction to hands-on design and production. My responsibilities included photography, videography, content design, and product detail page design.

Strategy & Process

• Data-led creative direction: Built on Qomfor’s previous customer insights to craft content that resonated with their core audience, focusing on comfort, warmth, and trust.
• Lifestyle driven storytelling: Produced hero imagery and video content that placed products in authentic home environments, highlighting both function and emotional benefit.
• Optimised listing design: Designed PDP and Amazon listing assets with a strong focus on clarity, hierarchy, and persuasive benefit driven messaging.
• Consistent visual identity: Delivered assets that aligned seamlessly with Qomfor’s broader portfolio while giving the new product line a fresh, standout identity.

Results

• Achieved the highest conversion rates across the entire Qomfor product portfolio.
• Differentiated the new line from the rest of the range, making it a commercial highlight for the brand.
• Provided a scalable content model for future product launches, ensuring consistency across their expanding portfolio.

Impact
This project showed how targeted, customer insight driven design can elevate not just a launch, but an entire portfolio’s performance. By working independently across concept, production, and execution, I delivered content that set a new internal benchmark for Qomfor’s ecommerce success.

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