Background

Over the course of 2.5 years, I had launched and manufactured a series of small product launches on Kickstarter. These launches started with Ghost Yo Yo, a minimalist design of a yo-yo created with a philosophy of 'reduced to the max'. The concept of the design was to give a twist to a classic toy, creating an optical illusion effect. As the yo-yo spins, removed material gives the effect of hovering rims. Following the launch of Ghost Yo Yo I launched some similar products, utilising the customer base I had accumulated.

Process

The launch included various stages, including prototyping, digital marketing campaigns, business planning and manufacturing. The below steps include some details on the procedure followed. This process is in a rough chronological order.

1. Industrial design - ideation, 3D design, prototyping, user testing,
2. Prelaunch campaign - digital marketing, campaign page design and P/L forecasting.
3. Launch - Marketing agency collaboration and PR.
4. Manufactuing - Supplier relationship building, sourcing, manufacturing tests, packaigng design and shipping/logistics.

Here you can see some examples of the ideation phase

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Results

Over the 2.5 years, Ghost Design exceeded £120k in revenue.