Deliverables & Output
- Product shots for Caboodles range of 6 small wet dog food tin variations
- Ecommerce content for Caboodles range of 11 product variations
Process
- Client consultation - First stage of the process involved a consultation video call, to discus incognitos objectives, overall execution, operating workflows, timelines and aligning on branding requirements. Off the back of this call brand guideline documentation was sent over, detailed brief confirmed, art direction clarified and expected outcomes established.
- Campaign plan - Timelines and workflows were established. A briefing document was sent to incognito and then fine tuned. This document was crucial to ensure that both myself and the client were aligned on the project before work commenced.
- Execution. I established a wireframe for the content first. This allowed me to easily pinpoint to the client where the various photography and 3D assets would be used. Copy for the content was established with the client. This stage was followed by brand guideline discussions and art direction consultation with the client. Photography and 3D rendering was executed simultaneously. Final stage involved collating the wireframes, photography and 3D rendering into final export-ready content. Meticulous quality control checks and feedback sessions were carried out over video calls and using Figma.
- Output. The deliverables to the client included lifestyle photography assets to be used throughout all channels, dynamic 3D renders of the hero products, and ecommerce content creation for the entire incognito product range. The range included a total of 14 product variations.
Results
Delivered an average conversion rate increase of 30% across all 18 Amazon listings. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, we helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.
Results
Delivered an average conversion rate increase of 30% across all 18 Amazon listings. Boosted engagement with the brand during peak season, leading to higher visibility and stronger campaign performance. Established a collaborative design process that remains in use, streamlining Incognito’s future content development.
Impact
This project demonstrates how campaign execution isn't just about visuals but effective systems and execution that align with both sides of the stakeholders. By modernising Incognito’s ecommerce content and introducing a scalable workflow, I helped the brand not only achieve immediate sales growth, but also gain the tools to sustain momentum for future campaigns. In addition to this the quantitative results speak for themself.
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